Video Transcription

Why Bots Matter: Automate, Engage, and Grow

Matt Leitz:
Hey, Matt Leitz here. In this BotBuilders Basics video, we're talking about a topic that's near and dear to my heart—bots.

I'm talking chatbots, voice bots, bots on your website, bots in your DMs, bots on Instagram, Facebook, WhatsApp—wherever they might be. Bots of any kind.

At the end of the day, a bot is just an automated system that can serve your current and future clients 24 hours a day.

Now, let’s be real. There are a lot of bad bots out there—and I’m sure you’ve come across them. I know I have. But a good bot can do three major things:

1. Generate leads
    
2. Increase sales
    
3. Automate support
    

Most major corporations focus heavily on support. It’s often a way to save money and cut jobs. And look—saving money is fine, but not if it means cutting human jobs just to do it.

At BotBuilders, we focus on using bots not just to save money—but to help our clients make more money.

Bots Can Grow Any Business

We’ve seen clients who struggled to build a marketing list put their leads on autopilot. We've heard from business owners across different industries who say their bot gave their business a major boost.

• Coaches use bots to pre-qualify leads and close deals faster
   
• Real estate investors use bots to generate buyer and seller leads
   
• Marketing agencies use bots as a serious competitive advantage
   

And it's not just business owners. Many of our students actually end up selling bots to other companies—like car dealerships, gyms, and more.

Any business can benefit from a bot. I know this from personal experience.

How Bots Changed Everything for Us

Back in the day, I owned a company called BoardGames.com—and to be honest, we were getting crushed financially. Tiny profit margins and high shipping costs were killing us. We couldn’t find any marketing strategy that worked.

That is, until we built a chatbot.

We used it to engage people, recommend games, sell games, and capture leads in exchange for something valuable. It was a game-changer. It got us recognized by Facebook and really put us on the map.

Eventually, we pivoted from board games to bots—and now I get to help you do the same for your business.

Why Bots Work: 3 Big Reasons

Before we dive into how bots actually work—how they collect leads and convert them into sales—let’s talk about why they work. There are three main reasons.

1. Bots Increase Speed

Speed is the biggest challenge for most companies, especially small businesses without big support teams.

82% of leads are lost due to slow follow-up. That’s huge.

Think about all the time and money you spend just to get someone to land on your site or your funnel… and then 82% of them disappear.

Bots solve that problem. When someone interacts with your bot, the response is instant.

Now, a quick note—this is where people often misunderstand bots. I used to think bots were just a way to replace people. And in some cases, like when you're selling $5 widgets, that might be true. A bot could act like a glorified FAQ to cut support costs.

But at BotBuilders, we focus on using bots to drive leads and sales, not just reduce costs.

2. Bots Create More Conversations

Unlike big corporations that use bots to cut down on human interaction, we do the opposite.

We want more people engaging with your business—not fewer.

It’s simple math: more conversations = more conversions.

Maybe it’s a $5 product and a customer just needs one quick question answered. If they don’t get it quickly, they might bounce. But what if you’re selling high-ticket services—like coaching, consulting, financial advising, or real estate?

A bot’s not going to close that deal—but it can start the conversation.

And not just start it—it can set you up to win. A good bot builds rapport and positions you as the expert. So when you or your team jump on a call, your prospect is already warmed up and ready.

Real-Life Example: The Coaching Bot Demo

Let’s take a quick look at a chatbot in action—a coaching bot we built on Facebook Messenger. (You could also run it on Instagram, WhatsApp, or web chat.)

This bot helps a coach offer free accountability sessions as a lead magnet.

Here’s how it works:

• The bot greets users and sets the tone: “Let’s help you hit your goals.”
   
• It guides them through goal setting, target dates, and even reward setting
   
• The experience is interactive, personalized, and fun
   
• Users opt in with one tap for email and phone
   
• Then they’re invited to book a free 30-minute strategy session
   

Boom—now the coach has an appointment booked, all on autopilot.

And what’s even better? All of that info—email, phone, goals—can be sent directly into your CRM or email system, triggering automation like emails, texts, or sales follow-ups.

Even if you’re not a coach, the takeaway here is this: bots start conversations you would have missed, and they turn strangers into warm leads.

3. Bots Are Customizable

Let’s say you're a coach who helps people quit smoking. You could take that exact coaching bot and tweak the content to fit your niche—in just a few minutes.

Change a few lines of copy, swap the images or GIFs, and you’re good to go.

We’ve built bots for:

• Booking sales calls
   
• Following up on webinars
   
• Recovering abandoned carts
   
• Offering multiple products based on user responses
   

We even worked with Grant Cardone to create a fully custom bot that routes users based on their needs—whether they want to build a sales team or start a business from scratch.

And here's the best part: you don’t have to build it yourself.
We offer prebuilt bots, plus the training and support to help you customize them—or even train AI to handle conversations for you.

That’s what we’ll cover in the next video—our special sauce called Hybrid AI.

Final Thoughts

Bots offer:

• Speed to respond instantly
   
• More conversations that lead to conversions
   
• Customization to fit your business and audience
   

Whether you're using bots in your business or offering them to others as a service, the potential is massive.

That’s it for this episode. Jump into the next video where we’ll dive deeper into what makes BotBuilders bots so special.

See you there!