Video Transcription

How to Use AI to Grow Your Business

Matt Leitz:
Welcome to the first video of the BotBuilders Basics series. My name is Matt Leitz, founder of BotBuilders, and this video is all about how to use AI to grow your business.

You already know that when used right, AI can multiply output, increase revenue, and decrease costs. In this session, I’m giving you a high-level understanding of what you need to know-and what you need to do—to make the most of AI in your business.

The Reality of AI in Business

After 20 years of building businesses—some that made millions and some that lost more than I care to admit—I can tell you one thing: every advantage counts. And AI is a major advantage.

Even if you don’t yet have a business, AI creates massive opportunities. But let’s separate the technical AI from the practical tools that small business owners like us actually use.

You won’t hear me talking about neural networks or large language models. Yes, we use the latest models from OpenAI, Anthropic, and Meta, but we focus on AI that drives real results.

Two Ways to Use AI to Your Advantage

1. Use AI Tools to Enhance Your Work (Generative AI)

Generative AI is when something goes in, and something new comes out—like text to text, image, or video.

You’ve probably heard of:

• ChatGPT
• Claude
• Grok

Personally, I love ChatGPT because it’s learned how I work. The more you use a tool, the more powerful it becomes for you.

You can use AI to:

• Plan your business
• Write ad scripts
• Get advice on challenges
• Create designs
• Handle legal, accounting, and more

There are also specialized tools for things like:

• Images (e.g., Midjourney, Stable Diffusion)
• Videos (e.g., Google’s VideoFX, Kling)
• Design, legal, finance tools

Our own AI marketing tool creates:

• Ads
• Email sequences
• Fully designed eBooks

Bottom line: If you can imagine it, there’s likely an AI tool for it.

Real-Life Example: Raising Money with AI

Let me show you a real demo using ChatGPT. I asked it to help me raise funds for Desert Voices Oral Academy, a school for deaf and hard-of-hearing kids (where my son Noah attended).

Here’s the prompt:

“Give me a list of fun fundraising ideas that involve the kids.”

ChatGPT suggested:

• Talent shows
• Art auctions
• Mini marathons
• Lemonade stands
• T-shirt contests
• Book fairs

I picked “Voices of the Future – a talent show” and asked ChatGPT to create a detailed plan. It gave me a full breakdown—including a program flow, fundraising channels, and sponsorship levels.

I then asked it to:

“Create a detailed budget in Excel format.” “Design a logo for the event.”

It did both. Instantly.

It still blows my mind how powerful this is. You can also feed it:

• PDFs
• Spreadsheets
• Legal contracts

And get useful outputs back—like analysis, redesigned documents, summaries, and more.

The Power of Collaboration with AI

There’s more AI can do than what it can’t. I start almost everything in ChatGPT.

Whether it's design, planning, or writing, I find ChatGPT's quality and creativity unmatched.

Here's a huge takeaway: Create the habit of using AI. It will:

• Boost productivity
• Spark creativity
• Fuel growth

2. Get AI Working for You 24/7 (Conversational AI)

This brings us to the second big use of AI: getting it to work for you nonstop.

That means:

• Chatbots on websites, social media, and SMS
• Voice bots that talk to users by phone
• AI agents that log in and complete tasks for you

At BotBuilders, we specialize in bots. They’re:

• Interactive
• Always on
• Perfect for leads, sales, and support

We also build autonomous AI agents—tools that don’t just talk, but act. They get things done in your systems without human input.

Companies leading the way:

• OpenAI’s Operator
• Google’s autonomous agents

These tools are evolving fast, and they’ll only get smarter and more capable.

Recap: Two Ways to Use AI

1. Productivity Tools – ChatGPT, video and design tools, planning aids, etc.
2. Always-On Automation – Bots and agents that work while you sleep

That’s the BotBuilders way—we automate what works and scale it around the clock.

But here’s the real secret:

The most important skill isn’t technical—it’s how you think about AI.

Imagine you’re now three people:

• You
• The AI that helps while you work
• The AI that works while you sleep

You’re tripled. Your team is tripled. That’s leverage.

Final Thoughts

At BotBuilders, we don’t believe AI replaces humans. We believe it amplifies them.

• If you don’t have a business yet? Start one. AI makes it possible.
• If you do? Grow it. Remove staffing and budget limitations.

AI isn’t the future. It’s now.

It’s not a magic bullet—business is still business—but it saves time, your most valuable asset.

So invest the time to learn it. Use it. And see how far your business can go.

We’re just getting started. I’ll see you in the next training video.